💪 Meet the founders, and the story behind Pimpant.
Pimpant was born from a shared belief: that everyday habits at home can be changed for the better, without making life complicated. Our journey into sustainability began back in 2018, when Baptiste and Karline launched the brand in France with a simple but radical idea: entrepreneurship can be a genuine tool for positive impact, helping people consume more responsibly without any of the faff.
The lightbulb moment? Realising something most of us walk straight past: the majority of products we use every day, shower gels, shampoos, detergents, come in single-use plastic packaging and are made up of 90% water. We're essentially paying to transport water in bottles that go straight in the bin after a few uses.
Faced with that problem, we decided to be part of the solution. And so Pimpant was born, a brand offering a simple but revolutionary answer: powder refills, with no water and no disposable plastic.
A family story, a shared project
Pimpant was founded in 2018 in France by Baptiste and Karline: a family with a clear vision: make everyday consumption more responsible, without compromising on effectiveness or design.
Over the years, they built their own factory in Normandy, where all their powder formulas are designed and produced with an ethical, artisanal, and sustainable approach.
After visiting the factory, meeting the team in person, and discovering the Pimpant universe from the inside, we decided to bring this adventure to the UK, with the mission of offering a genuine alternative to single-use packaging.
🗑️ The problem is real… and so is the solution
Most hygiene and cleaning products contain up to 90% water and are sold in packaging that ends up in the bin after just a few uses. Across the UK, hundreds of millions of gel and shampoo bottles are thrown away every year. And while there are "eco" alternatives out there, many are ineffective, faffy, or just plain disappointing.
That's where Pimpant comes in. Our solution: powder refills: no water, no single-use plastic, that you mix at home. We only sell what matters.
The result? Less waste, fewer deliveries, lower emissions… and products that actually work, look great, and are easy to use: designed to make the switch feel like the obvious choice.
What makes us different?
🌍 Practical, measurable sustainability
We create products with proven impact, less waste, safer ingredients, and refillable systems that actually make sense.
🏆 Best Organic Product Awards 2025 and 2026
Recognised in two consecutive years at the prestigious Meilleur Produit Bio awards.
2025: Toothpaste voted best in the oral hygiene category by consumers and experts, and our powder dishwashing liquid.
2026: our universal powder laundry detergent voted best organic product.
💧 No pointless water, no throwaway plastic
Did you know 90% of a gel or shampoo is water? We only sell what matters. Less packaging, fewer emissions, less waste.
🤩 Pimpant lands in the UK
After success in France, we're launching Pimpant in the UK with a new range of body and home care products: shower gel, shampoo, hand wash, laundry detergent, washing-up liquid, and more.
All with these benefits:
✅ Zero single-use plastic
🧪 Zero controversial ingredients
💧 Zero pointlessly transported water
📦 Free delivery in 2–3 working days across the UK
© 2026
PIMPANT